3 Evergreen Ecommerce Tips for Success

Any kind of commerce is selling goods or services, and ecommerce is doing it online. So having an ecommerce site is really no big deal since there are billions of them. Since the level of competition is so great, you'll have to do something different to get noticed. It takes a lot of work to start an e-commerce business and turn it into something profitable - here are some tips and tricks that should help you along the way.

Be sure you present your products or service in a way that makes sense. One of the biggest problems with solo IM marketers is trust, and you have to find a way to bridge that gap. One way that you can do this is to show what the t-shirt looks like when it is on a person. People are highly visual and tend to respond better, plus internet users are bad for not reading text so much. Good marketing practices will make use of demos and other visual stimuli.

You may have noticed that the better sites have aids in place for disabled users. There are many ways to do this, and podcasts for example are great for those who cannot see well. You can find lots of disabled friendly videos at Youtube, and then simply find out how they did it. Accomplishing this does not have to cost anything, or at least very little, and you can find free apps to help you.

Of course you'll need to use tracking software so you know about user behavior on your site. One of the most important pieces of data is your bounce rate, and you must lower that as much as you can. If you are not getting optins or anything else, then tracking will help you do that - so this is critically important. It shows you what deserves your immediate attention, and this is the information you use to help make sure that you are keeping your customers happy. If you are not sure about the best way to do something with ecommerce, then simply hit up Google and find out. Yes, there are some online businesses that will try to sell you a complete ecommerce business in a box, and these are typically more expensive than needs to be. Google ecommerce and you'll be shocked at how much comes up, and it may be a good idea to join a marketing forum and look for quality information. But it's a learning and growth process, but the important point is to get started.

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